Radisson Hotels served a predominantly business clientele.


Management came up with the idea of supplying every room with a plastic duck. There was a note attached saying that the guest was free to keep the duck and perhaps take it home to his or her children.


Radisson would, however, mail the duck anywhere in the world in its own special crate with a message from the guest. A small nominal charge, added to the final bill, covered the cost of the duck and postage.


Hundreds of thousands of Radisson ducks were soon finding their way across the world. Children, wives, husbands, friends, work colleagues, bosses and business associates began receiving them which no doubt raised a smile every time.


Radisson made it as easy as possible for their customers to tell others about their experience.


Source: 100 Great Marketing Ideas, Jim Blythe