In the military, there is a strategy called a force multiplier.


This is a factor that an attacking force can use to increase its striking power, even though it has fewer

troops and armanents.



One of the most powerful force multipliers is speed.


The Blitzkrieg (lightning strike) used by the Germans in World War II is a good example.


General George Patton used the force multiplier of speed to race across Europe in the latter part of World

War II, encircling armies and capturing towns and thousands of troops at a speed seldom known in the

history of warfare.


In business, when you have a good idea, implementing it with speed can give you a tremendous advantage

over your competitors.



The ability to find faster, better, cheaper ways to deliver your product or service to your customers is also a

force multiplier.



Concentrating your energies on key customers and markets can give you a striking power far in excess of

your actual size or resources.



The principle of surprise can be used as a multiplier by doing the exact opposite of what you have been

doing up to now. For example, instead of selling your product, your company may offer to give it away. But

in order for the customer to get the 'free' product, he or she has to sign a service contract to ensure the

product continues to operate properly.


Continually seek new ways of generating profits from your existing customers. Could you combine your

products or services to create new, more valuable offerings? Or could you break your products or services

into smaller component parts to make them more attractive or affordable to your current customers?


Source: How the Best Leaders Lead, Brian Tracy