It used to be thought that the strategy for growing operations went in only one direction: scaling up.


Scaling up was seen to be the best way to get the most productivity and reduce unit costs. Bigger was



That was the old way of thinking. It may not be the most efficient.


It is better to grow your business by taking small steps.


What are the benefits of staying small?

  • Risk reduction 
  • Financial flexibility 
  • Operating flexibility 
  • Geographic flexibility 


Keeping small and flexible when everyone else in your industry is still thinking bigger is better is a major

way to out-manoeuvre your competition.


Source: UBT BOC November 2016; Business Strategy, Brian Trac