Growth is not automatic. It does not necessarily follow success.


Of course, it requires the right products or services for the right markets at the right time. However, this

is a prerequisite for growth, a necessary condition, rather than growth itself.


Growth of a social organism such as a business is as much stress and strain as growth in a biological

organism. At some stage, a business must change itself. It is like an identity crisis in a person from

adolescence to adulthood.


Management needs a 'rational growth policy' i.e. objectives that are based on more solid grounds than just

the desire to grow or the promise to grow.


The question management needs to ask is: What is the minimum growth the company requires, without

which it would actually lose strength, vigour and ability to perform, or maybe, to survive?


Growth requires internal preparation. A growth policy requires a business to establish an atmosphere of

continuous learning, learning to learn, and to acquire the readiness to do different and bigger things.


Source: Management: Tasks, Responsibilities, Practices.