An offensive operation, often times is the surest, if not the only, means of defence’

George Washington 1799


The ‘missions’ of business are not dissimilar to the military: defining the purpose, describing the necessary

tasks, designing the organisation, building the team and achieving open and precise communications.

Military and business leadership arguably are two sides of the one coin.


The risks are similar as well. In war, units may suffer loss and soldiers, tragically, may die in combat. When

a business fails it may drag its employees down with it. Certainly, this does not place anyone at physical

risk, but a negative outcome in business is personally damaging and the effects may be lasting.


Offensive action demands disruption. The first to market establishes the bar. It is often the most effective

and decisive way to achieve the desired results.


‘The best defence is a good offence’ is also known as the ‘Strategic Offensive’ principle of war. Being

proactive instead of passive will cause the opposition to be preoccupied and ultimately hinder

its ability to mount a counter attack, leading to a strategic advantage.


Source: Leadership and the Principles of War, Thayer Leadership Development Group.