People don’t know what you are doing for them unless you tell them. Find a way to share the behind-the-

scenes information with your clients.


Manage the expectations of your customers – don’t just ‘make sales’. Let them know what you do for them

that no one else is doing.


Then you will get customers who are more loyal to you and customers that are willing to pay more for what

you are selling.


Customer service is specific. It is not dropping by to say, ‘How is everything going?’ It’s about adding value

with information and strengthening the relationship.


Always recognise a good customer with a thank-you note or a gift.


Every customer loves to feel important.


Source: The Accidental Salesperson,Chris Lytle