People in organizations have three burning communication needs:

1. To know what is necessary to work effectively and efficiently; e,g, current job assignments and responsibilities, instructions and updates on projects, performance feedback, deadlines for reports.

2. To be informed about the things going on around them that may affect their future; e.g. current operating performance, new and future marketing opportunities, personnel changes, new technologies.

3. To have the means and opportunities to make their voices heard; e.g. to raise a concern, to identify a business opportunity, to share new ideas, make a suggestion or offer input on an important issue.


Leaders and co-workers need to build a systematic approach to ensure everyone has the right information, at the right time, at the right place, in the right form.



• Conduct one-on-one performance planning sessions to clarify expectations and implement feedback.

• Provide written instructions, policies and work procedures that people can access easily.

• Develop organizational cultures to encourage regular interaction with superiors and co-workers.

• Use team meetings to share new information and give opportunity for persons to ask questions.

• Give information on an ongoing and systematic basis about the status of current projects and important programs.

• Employ electronic and web-based information portals to provide people with current performance data and information.


The 'art' is to make sure communication doesn’t just flow in one direction. Leaders need to be willing to listen and encourage an open exchange of ideas.


Effective communication practices are essential for a well-functioning organization. Everyone will understand the ‘big picture’ of the enterprise and where they fit within it.